On-Page SEO
Basic SEO Friendly Factors Analysis: On-Page
Meta Title is must present on your website, if not then you have to optimize or write them according to the keywords. Ideally, your title should contain between 55 to 60 characters including spaces.
Without Meta Title
Your title provides users and search engines with useful information about your site. Text contained in title tags can appear in search results pages, and relevant, descriptive text is more likely to be clicked on. Title tag can be better optimized using the keywords for home page and all internal pages.
Duplicate Meta Title
With duplicate Meta Title, you end up with pages that appear the same to users browsing search results. Having two pages compete for the same terms is confusing to Google and will only harm your rankings. It’s also confusing to users who may skip over a page that may have solved their problem and benefited you.
Over 60 Meta Title
If your title is too long, search engines may cut it off—adding an ellipsis (“…”)—and could end up not displaying important words. Google typically displays the first 50-60 characters of a title tag.
Below 30 Meta Title Effect
If you title is very short, you may be missing an opportunity to get descriptive in your meta titles. It is important to use high-quality titles on your web pages but title must be descriptive. Titles below 30 characters or 50 characters, it doesn’t matter. But for better optimization we can use important keywords in the Title.
How to Check Meta Title & Description?
Simply Download SEO in One Click Extension ,(Download for Chrome), If you want to check in bulk. You may use Screaming Frog Tool.
Similar to the title tag, the Meta description tag gives you the ability to show potential visitors what your page is about before they click. Think of the Meta description as ad space. In 150-160 characters or less you need to convince someone that your page is more valuable than the other results nearby.
Don’t have Meta Descriptions
Meta tags include web page’s description, keywords and various other important factors which play very important role in search engine ranking. We can use keywords in description for better performance in search engines.
Duplicate Meta Descriptions
With duplicate Meta Descriptions, you end up with pages that appear the same to users browsing search results. Having two pages compete for the same terms is confusing to Google and will only harm your rankings. It’s also confusing to users who may skip over a page that may have solved their problem and benefited you.
Meta Descriptions (over 160 characters)
Meta descriptions can be any length, but search engines generally truncate snippets longer than 156-160 characters—adding an ellipsis (“…”)—and could end up not displaying important words.
Meta Description (below 155 characters)
The character length for the first line of the description has been extended to 100 characters. If your Meta description is under 100 characters, then it will be reduced to only one line of text. Basically, this means that the search result for that page will take up less space, and be less visible to searchers, ultimately lowering your click-through rate.
How to Check Meta Title & Description?
Simply Download SEO in One Click Extension ,(Download for Chrome), If you want to check in bulk. You may use Screaming Frog Tool.
The H1, H2 tags are the most important heading tag because it’s the highest level of the heading tags hierarchy which indicates what your specific page is about. Search engines generally give this tag more weightage over other headings.
Multiple H1 Tag (more than one)
Search engine looks at h1 tags as clues to what the page’s content is about. If you have multiple h1 tags with different keywords then it is difficult for Google to contextualize the page. The presence of more than one h1 won’t necessarily confuse the search engine, but it could dilute the SEO power of a single h1. Each page should have only one, <H1> tag.
How to Check Heading Tags?
Simply Download SEO in One Click Extension ,(Download for Chrome), If you want to check in bulk. You may use Screaming Frog Tool.
“Alt text” is a snippet of text that is used to define the images you are using on your website. Search engines can’t understand images, but they do understand text. And “alt text” for an image helps the search engines understand what the image is all about. It should be relevant, short, catchy, and concise.
How to Check Image Alt Tag?
Simply Download SEO in One Click Extension ,(Download for Chrome), If you want to check in bulk. You may use Screaming Frog Tool.
Robots.txt is very useful file in SEO. Through this file Search Engine’s crawler get information about which web pages of website are under construction or which web pages should not count for crawling. As per the information of robots.txt, search engine crawlers will not count mentioned web pages in it for indexing and ranking for SERP.
How to Check Robots.txt?
Simply Download SEO in One Click Extension ,(Download for Chrome),
Sitemap.xml is very useful file in SEO. Through this file Search Engine’s crawler get information about how many web pages exist in the website. A link to the dynamic Sitemap should be added.
How to Check Sitemap.xml?
Simply Download SEO in One Click Extension ,(Download for Chrome),
Google Webmaster Tools provides you with detailed reports about your website’s visibility on Google. It also tells you about the main keywords which are getting ranked in Google. To get started, simply add and verify your site and you’ll start to see information right away with in 24-48 hours.
How to Check Google Search Console tag?
Simple download Tag Assistant Legacy (by Google) extension.
Google analytics script is not present in your website source. Use of Google analytic will be helpful in tracking visitors and traffic sources on various keywords. The Google Analytics code is to be placed in the header section. This code is important to be placed at the right place as it provides a proper analysis of the website and we can check our progress and change the optimizing strategy (if required) using this tool.
How to Check Google Analytics tag?
Simple download Tag Assistant Legacy (by Google) extension.
Website must be appear with HTTPS without HTTPS, otherwise hacker can hack your website.
Example:
https://writenmind.com – Good SEO
https://writeinmind.com – Poor SEO
Website loading speed score is A that is good. Having a slow loading website can be frustrating, and can lead to less traffic visiting your site. So, we are suggesting you to look at some important factors to improve website speed.
How to Check Website Speed?
Use these two tools for website test.
First one GT Metrix (Best if your website in WordPress)
Second One Google Website Speed Test (Best for all Sites)
A broken link is a link that doesn’t work, often resulting in an error page. A broken link happens when the link points to a web page that has been deleted or moved. Why is it important to fix a broken link? Links that are broken will effectively stop search engines from completely indexing your website.
Search Engines consider https://www.writeinmind.com/ & https://writeinmind.com as two different URL’s. According to Search Engines these are two different websites and link juice is divided. So it should be one URL, I suggest “https://www.writeinmind.com/”.
The Text to HTML ratio on your website is 6.65%, which is not good. Low Text to HTML ratio indicates little content for search engines to index. We consider it to be good practice to have a Text to HTML ratio of at least 10% and ideal above 20%.
How to check text HTML Ratio?
We need to correct the 404 error as if anyone types a wrong URL, the user must stay on the website instead of navigating to some other page. This can be done by redirection to the home page, site map page or a special page can be created so as to define the user that the URL he typed dose not exists and check the URL again.
A mobile-friendly website is one that displays correctly on hand-held devices such as smartphones, iPhones, iPads, and tablets. Google may also penalize you if you don’t have a mobile friendly website. So, it’s very important to change your standard website to a Responsive website ASAP.
Suggestion: Check manually in your Phone.
SEO URLs should use hyphens to separate words. Do not use underscores. Google treats a hyphen as a word separator, but does not treat an underscore that way. Google treats and underscore as a word joiner — so red_sneakers is the same as redsneakers to Google.
Rich and unique text based content is a major aspect of website optimization. It is an important element that search engines look at while ranking a web page. You may have heard of the expression “Content Is King”. If your competitors have more quality and unique content than you then it is highly unlikely you will be able to surpass them.
The search engines rate a website higher if there is good content containing a good percentage of important keywords. Similarly, it’s important to write keyword-rich content that focuses on the ‘theme’ for that particular page, while avoiding spamming the search engines with extraneous keywords. Page text should be written in a ‘natural’ way that reads well to the user and must not be duplicated from other websites.
Search engines reward websites that updates their content often by moving them up in rankings. By doing this we give our visitors a reason to come back which will increase the chance of closing a transaction.
Blogging is good for SEO because it helps with a number of things that are important ranking factors. When you have a blog that’s updated regularly with blog posts that are high quality and on topics relevant to your audience.
This icon indicate the site identification and branding. It’s normal sizes is 16×16 pixels or 32×32 pixels that usually contain the logo, the first letter of the brand or a generic image that represents the business type.
By creating a Google My Business listing, your business information can show up in Maps, Search, and other Google properties.
Company Logo Should be Present on the Website
Company Contact Page Should be Present on the Website
The whole idea is to get insight of the website in terms of On Page. I will optimize your website (On Page issues) to achieve better performance for our SEO campaign and enhance the visibility in Google SERP.
