Grow Your Business with Pinterest Paid Ads!
Did you know that Pinterest active users spend twice as much shopping every month? Boom! Yap, let’s take a look. As a unique social platform, Pinterest has a large active users to discover new products and respond well to ads. Pinterest provides two options, both free and paid advertising tools. By combining both methods, you can earn much more from this social media platform. It sounds amazing right? So, let’s get to know more about Pinterest Paid Ads!
So, What is Pinterest Paid Ads?
Pinterest paid Ads is an advertising tool from Pinterest which is the only platform where ads are addictive. Pinners can find what they love and also grow the business. It has several features and simple tools, so newbie and existing users can manage their advertising easily.
What’s the benefit of Pinterest Ads?
Your ads work harder on latest pinterest ads updates. Why? It’s an interesting fact that Pinterest provides 2.3 times more efficient cost per conversion than ads on social media. Next, 2 times higher return on ad spend for retail brands, compared to social media. Outstanding right?
Furthermore, Pinterest provides solutions for every goal. So, you can set your advertising goals based on your current business. There are several advertising goals that you can choose for your business growth. So, let’s check for these benefits!
Awareness
Are you a newbie in the business world? It’s not a big deal. Just grow, reach and build your brand through these Pinterest Paid Ads. These actions could increase your brand awareness. Thus, a lot of the audience will be familiar with your business product.
Consideration
Once your product is familiar, just go to the next level. Get more traffic to your content from Pinterest Ads. Calculate your enormous brands and business into traffic. So, you can rate how famous your business is by statistical data!
Conversions
Next goals, just drive actions for your business. There are online sales, sign-ups and subscriptions. It will increase your customer engagement and they will make decisions based on your advertising strategy.
Offline Sales
The last goal, paid advertising on Pinterest can increase your in-store purchase. Just promote your offline sales, then potential clients will come through your business products.
Get Familiar with Visual Formats!
Pinterest provides 4 ads formats for your business. The first one is standard format which can showcase your business product and content in simple vertical or square image format. Second one, video format which can capture attention and tell a strong story. Next, Carousel format which can add another layer of depth by letting people swipe multiple images in a single ad. Last one, Collections format which displays your business product both in imagery and videos.
How to Set Up Your Ads?
Congrats! You already know about Pinterest Ads as well. So, it’s time to set up your Pinterest Ads. Let’s get to know how this simple and flexible tool works!
Create on mobile
Just create your Ads from your mobile phone. Fulfil your data information such as business name, contact and other information. Just fill it up!
Ads Manager
Next, just build, edit and set up your targeting campaign. You can visit this guide for detailed information. Don’t worry, it’s pretty simple and helpful!
Pinterest Business Partners
Just collaborate with approved partners from Pinterest. They will help you to scale your ads and measure your results. It’s totally simple though.
Find your Best Audience
Let’s find the best promotion strategy with Pinterest Ads. There are several targeting tools to boost your advertising. Just take a look for below tools :
Automated targeting
Pinterest will pick your audience based on the details from your pins.
Demographics
Demographics will provide a lot of data about audience information, such as age, gender, location and language.
Interests
Pinterest also finds the audience based on their interest. The most interesting parts, your ads will display once the targeting audience browses their home feeds.
Keywords
It’s the best indicator to reach an audience by targeting specific search terms. Your ads will appear in search results and related Pins.
Customer lists
This is the unique one, just upload your customer list so they can reach you through Pinterest Ads.
Actalikes
Last, Pinterest just finds new audiences with similar interests and behaviours. So, they can be matched with your existing clients.
Finally, you already know about Pinterest Paid Ads. So, what do you think? Are you interested in promoting your brand, business and content through Pinterest Paid Ads? Hopefully your answer will be YES. Just follow the above advertising steps and strategies, you will engage a lot of audiences. Last but not least, don’t forget to use Analytics to track your ads performance to optimize your ads. So, you can maximize your paid ads for your business growth! Are you frustrated to find the Digital Marketing Expert? Don’t worry, our digital marketing expert can enhance your online presence and help you reach a wider audience, increasing your brand visibility and customer engagement.
Are you interested in using other social media ads? Just read Facebook Ads Campaign Step by Step Guide!
Happy reading and monetizing! 🙂
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