Google’s latest update has arrived with a lot of implications for online marketers. This update calls for all the websites to be HTTPS and mobile friendly. It might be problematic for small businesses as it will require them to significantly change their websites and marketing strategies. However, this is not impossible as there are ways that you can prepare for the upcoming changes. This blog will give you a scoop on everything you need to know for this Google new update. The most important thing is to stay up-to-date with the latest SEO and marketing developments to implement them into your business model.

On September 20th, 2022, Google launched a new update for its search engine. We are still unaware of all the frequent changes, but some of the things you might face in Google new update are as follows:

1) Searching for a specific word or phrase will give more information about the topic.

3) Images and videos can help you find more information about the topic.

But what should you do if your website gets affected by Google new update?

Google has announced that it will be changing its algorithm in September 2022. The update will affect websites that have not been updated on mobile-friendly standards. While some websites might be affected by the update, it is unclear how many people will be affected by the change.

Now is the time to start preparing for Google’s upcoming changes. There are a few things you can do now to make sure your website is ready for the update and doesn’t get penalized:

• Update your website’s meta tags
• Build a mobile-friendly site
• Build a responsive website
• Write high-quality product reviews.

Moreover, customers can learn more about a product before purchasing it. They can do this by reading quality product reviews published on your e-commerce or product review website. Reviews, for instance, can assist customers in choosing the best brand or model for their needs and budget among competing products.

Follow these best practices to make it easier for customers to find your product reviews in Google Search and on other Google surfaces:

• Consider the product from the viewpoint of the user.
• Show that you are an expert by demonstrating your understanding of the evaluated products.
• To prove your knowledge and uphold the integrity of your review, offer proof of your interactions with the product, such as images, audio, or other links.
• Quantitative data about a product’s success in many categories should be shared.
• Describe what distinguishes a product from its rivals.
• Explain which products might be best for particular uses or scenarios or discuss comparable products to take into account.
• Describe a specific product’s advantages and disadvantages based on your own unique research.
• Describe how a product has improved, dealt with problems, or assisted users in buying decisions compared to earlier models or releases.
• If you want to give the reader the option to buy from the merchant of their choosing, connect to several different sellers.
• Even if you create distinct, in-depth single product reviews for each suggested product, ensure your ranked lists have enough valuable information to stand alone.
• Product reviews frequently include affiliate links to items sold on e-commerce sites so that the merchant will compensate the author if a customer finds the review helpful and uses the link to make a purchase. See also Google’s policy regarding affiliate marketing.

Consumers can benefit significantly from product reviews when determining which product to buy. Focus on the quality and uniqueness of your reviews rather than their length while writing them, and use as many of those mentioned above best practices as you can. This will deliver the most value to shoppers reading your reviews.

So, this was all about the Google new update.

Hope you found it helpful.

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