If it’s happening in the world, people are watching it on X. From sports to gaming, music to news, business to finance – X is home to all conversations, and a growing number of content creators. Since the launch of the ad revenue sharing program in July last year, over 80,000 creators have turned to X to tell their story and monetize their craft.

• Now, with the diversity of perspectives on X expanding, a new opportunity for advertisers to connect to their customers is emerging by aligning with some of the world’s best content creators.
• Introducing Creator Targeting: A Powerful New Way for Advertisers to Connect on X
• Soon, advertisers on X can run ads against a curated list of premium content creators via Creator Targeting.
• This groundbreaking feature gives advertisers more control, allowing them to use the self-serve X Ads Manager to run ads against the content of their chosen creator(s).
• Creator Targeting operates on top of X’s primary brand safety solutions, Adjacency Controls, and Sensitivity Settings.
• In the near future, we’ll add the ability to serve ads only on an individual creator’s profile – completely eliminating the unlikely event of unwanted adjacencies while aligning your brand with the creators you love most.
• X’s premium, brand-safe pre-roll continues to drive exceptional results.
• Creator Targeting is an extension of X’s powerful and brand-safe video offering. X partners with more than 1,000 of the world’s biggest and best publishers, allowing you to connect with your audiences when they’re watching the content they love.
• When paired with new formats like Vertical Video Ads and action-driving Promoted Video, X is better equipped than ever before to help you seize cultural moments and drive efficiently on video to meet your full objectives.
• X is now evolving into a video-first experience, and Creator Targeting is the next step in X’s dynamic video ecosystem